蘋果公司是不是出現了大麻煩？

最近的蘋果公司，似乎是“麻煩”不斷。一方面是股價一再沖高，一口氣上升了50%左右，是到了該停下來歇一歇的時候了。另一方面，新上市的ipad又讓中國（大陸和香港）的黃牛們叫苦不迭，有的甚至是因為投機不成而虧本連連。

而且，蘋果自己的產品本身，似乎也是問題重重。

如果蘋果的產品真的有質量問題，那麼，蘋果的衰敗可能就此開始。如果所有的問題，只是短期的因為是科技產品，很難做到一口氣就完美，那麼，任何因此而下跌的股票，就是你建倉的良機了。如果你是蘋果的投資者，你就得好好的注意蘋果產品的市場反應，而不是分析師的評價。因為，到了分析師已經開始說三道四的時候，你就已經失去先機了。

下面的消息繼續為你跟蹤蘋果。

Apple's iPad has problems -- so what else is new?

Erik Sherman

March 26, 2012 8:05 AM

(MoneyWatch) COMMENTARY Apple (AAPL) has drawn a number of complaints about some of its iPad units. These include devices running hot; bad Wi-Fi reception; a misleading battery charge indicator; iTunes changing colors of photos sent to a new iPad; and devices taking up to an hour to fully charge after they indicate that they're already juiced up. 

The media's coverage of these problems tends to split between the Apple loyalists, who insist that nothing is wrong and everything is overblown (which might be true until your unit has a problem), and the skeptics, who see every glitch as a calamity. What makes this odd is that the same scenario now plays out after the release of virtually every Apple product.

So what's going on? A combination of a high-profile company, the law of large numbers, technical complexities, and limits of engineering knowledge create a landscape ruled by Murphy's Law. The bottom line is this: Getting a new iPad -- like the new run of any other piece of hardware and software -- means there's a chance that you'll have a problem.

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Unfortunately, units in the first round of any new product are the ones most likely to exhibit problems:

·         Modern electronics and applications are incredibly complicated. Even with extensive pre-release testing, there are only so many problems that engineers can realistically uncover.

·         Hardware or software designs can be vulnerable to rare combinations of environmental conditions and user actions that are next to impossible to predict. It requires having a product in actual use to see what issues come up.

·         When a company sells products in the volume that Apple does, it comes under the law of large numbers. Highly unusual combinations of conditions are more likely to appear. For example, if an error only happened only in one out of 5,000 units, then you'd see 600 cases out of 3,000,000 units -- the number of new iPads that Apple has reported already having sold.

·         As manufacturers put ever more functions into smaller electronics devices, the form factor itself can present challenges, including excess heat without room to dissipate it, or electrical signals interfering with each other.

·         Sometimes people just screw up big time. The more complicated a product, the more people can screw up in different places.

As a result, problems are going to appear when new products hit the market, and there's nothing a company can do about it.

Step away from the new product

There's an old rule of thumb among technical people: Never buy a dot-oh version of a product. That refers to a new version before the company incrementally releases bug fixes. If it applies to Microsoft (MSFT), HP (HPQ), or Google (GOOG), why not Apple?

Apple clearly isn't faultless. It has had problems with many of its recent products, and not all are minor. For example, The iPhone 4's antenna issues, which Steve Jobs initially blamed on how users held the devices, caused performance issues for some percentage of users. Even if reports of new iPads overheating may seem a non-issue, that wasn't the case for some iPhone users, since the device first hit store shelves in 2007. (And there's at least one report of a new iPad thatallegedly caught on fire while charging over night.)

Issues aren't restricted to hardware. There were many complaints about Mac OS Lion, including aclumsy interface design and numerous reports of Wi-Fi connection issues.

Unfortunately, Apple has often tried to downplay and ignore problems. Not that other vendors are always forthcoming, but there's something about the company's secretive nature that seems to make it particularly egregious.

So if you're looking at the latest piece of consumer electronics eye candy from Apple, remember to apply the same rule as you should for any vendor. Wait for the product to be out for a while so that the potential issues are out in the open. And if something goes wrong when you do buy, don't be shy in demanding a fix or, if that doesn't work, returning the item. Only when consumers get more insistent that products be hassle-free straight out of the box will companies work harder to stop problems before they start.

iPad退貨iPhone甩賣 分析稱蘋果或難續輝煌

2012-03-23 20:56:08 廣州日報

編者按：記者走訪香港百老匯和豐澤等電器連鎖店發現，新iPad在中國香港上市一周來銷售並不盡如人意，市場反響平淡。而市場上，iPhone不僅貨源充足，價格也一路走低，甚至已經“淪為”“街機”。不少人大唿：蘋果的危機來了!一些運營商人士認為，創新能力下滑加上缺乏手機行業功底，蘋果未來在手機市場可能難續輝煌。

　　新iPad：黃牛集體去退貨

　　3月16日，中國香港蘋果零售店正式銷售新iPad，常見的果粉大軍和黃牛排隊長龍已經不見了。一方面在於蘋果此次啟用了在線預訂系統，每人網上限訂兩部，次日在約定時間去取貨。更重要的是，新iPad的吸引力大減，在網上流傳的測試視頻中，許多消費者無法分清新iPad和iPad2的區別到底在哪裡。

　以往蘋果發布新產品的首日，全球粉絲徹夜排隊的場面令人印象深刻，如今，蘋果iPad也開始遭遇了銷售遇冷的窘境。很多消費者覺得“新iPad只是iPad2的硬件升級版”。而且，新iPad還被爆出現各種問題，例如耗電量過大、運行速度變慢、機背左下方發熱到47℃等。

　　記者走訪香港百老匯和豐澤等電器連鎖店發現，新iPad供貨充足。在百老匯內，最低配置的新iPad售價為3888元港幣，附帶條件是消費者須購買 600港元的蘋果配件。在豐澤電器內，新iPad售價與官方售價一樣，附帶條件是消費者必須在店內購買1500港元的其他產品。不過記者觀察看，在半小時內較少有消費者問津新iPad，個別消費者一聽到“捆綁銷售”就搖頭走開了。

　　有國外網友爆料稱，蘋果紐約第五大道旗艦店，有大批華人攜帶一兜兜的新iPad，這不是發售之日的搶購盛舉，而是黃牛們紛紛前來退貨。有評論認為，這麼多黃牛拎着大包小包，集體前來退貨的場景，可謂是首次。而以往黃牛在收購iPad2，原價再加300元~800元轉售後，相當容易出手。

　　iPhone：一夜大甩賣淪為“街機”

　　一個月前，蘋果官網突然敞開供應iPhone 4和iPhone 4S，除了蘋果官網和專賣店，蘋果的代理商和授權商手中的iPhone手機也是“你要多少有多少”。

　　在廣州各大電腦城，各種版本的iPhone4和iPhone 4S更是貨源充足，價格一路看跌;就連中國聯通和中國電信，也開始大量銷售裸機;國內許多企業也紛紛團購iPhone手機，發給員工作為福利。一時間，蘋果手機徹底淪為“街機”。對於把“飢餓營銷”發揮到極致的蘋果來說，這可是破天荒頭一回。

　　從價格看，春節前後，最低配置的iPhone 4S在水貨市場也能賣到5000元以上，許多水貨商大量囤貨。節後價格有所回落，但基本上還在官網價格之上。最近一段時間，最低配置的iPhone 4S行貨在網上也只能賣到4400元左右。

　　一些經銷商感嘆：在以前，蘋果手機是唯一能長時間保值甚至升值的電子產品，從而吸引大家瘋狂囤貨炒作。而如今，隨着蘋果iPhone(參數 圖片 樣張 評測)手機一路走跌，經銷商和黃牛們把目光轉投向三星Galaxy Note等炒作對象。

　　分析

　　蘋果改變在華“傲慢”銷售策略

　　蘋果手機為何一夜大甩賣呢?一方面是競爭激烈所致。調查機構Gartner發布的最新數據顯示，蘋果在中國智能手機的市場份額從2011年三季度的10.4%下跌至了第四季度7.5%，排名也從第四名跌到第五名;三星則已取代諾基亞成為中國第一大智能手機廠商。

　　另一方面，一年多來蘋果自身產品的吸引力不足，也使得蘋果沒辦法再吊起消費者胃口。比如在iPhone 4S正式進入中國之前，蘋果首席執行官蒂姆·庫克曾宣稱，鑑於中國消費者火爆的需求，蘋果將改變在華銷售策略，這次敞開供應iPhone 4S，可能是蘋果改變其“傲慢”銷售策略的第一步。

　　記者觀察

　　蘋果即將“落葉”?

　　“喬幫主”走後，蘋果是否將走向沒落了呢?行內人士指出，不僅蘋果的創新能力將出現下降，其商業模式也會走到盡頭，蘋果的沒落只是個時間問題。

　　北京郵電大學着名教授呂廷傑斷言iPhone不可能一直成功。他在一個主題演講中表示，iPhone是簡單地把互聯網的商業模式搬到了手機上，沒有深刻理解移動互聯網與互聯網的重大區別。呂廷傑指出，如果在有限的帶寬內導致了擁塞和斷網等惡劣現象時，iPhone應用一旦出現雪崩效應，iPhone “必死無疑”。

　　蘋果或退出手機市場

　　iPhone無疑是蘋果最大的產品線，在蘋果的營收和衡量其股價的權重中均超過了50%，所以iphone的市場表現將決定蘋果今年的走勢。廣東某電信運營商人士認為，蘋果在手機市場的地位面臨巨大挑戰，未來幾年甚至有可能退出手機市場。他認為，一方面，蘋果的優勢在於應用，對通信協議的理解和把握並不強，手機通話等基本功能在幾大手機廠商中是較差的，iPhone的信號問題也屢遭詬病，已引起消費者不滿。另一方面，蘋果自身並不持有手機芯片等技術專利。現在，摩托羅拉、三星等公司因為手機專利而紛紛起訴蘋果，蘋果未來面臨更加不利的局面。