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http://cpri.tripod.com/cpr2014/csri.pdf
US-Japan-China Comparative Policy Research Institute (CPRI)
Corporate Social Responsibility Index (CSRI)
This is the release of CPRI’s research on corporate social
responsibility index, with a focus on human rights. Many companies added environmental factor to
their CSR reports, but it is not comparable or fair among energy, manufacturing
and software companies, and I noticed some companies inserting this factor to
dilute social concerns. At this stage, I include 36 companies (1 in Japan, 6 in
China and the rest in the U.S.) based on my personal knowledge and field study
on them, since as early as 1992 when I started to work in Japan. The hundreds documents/articles in English and
Chinese in the foot notes extensively show how I reach to conclusion for each
company’s CSRI. I am fully aware of the
methodology constrain of this project (being a Ph. D on social research
methodology). Nonetheless, it provides
an alternative perspective among so many proposals or indexes on how to gauge
corporate social responsibility in the time of globalization mainly driven by
large international companies.
A: 80-100, leader
B: 60-80, good citizen
C: 40-60, average effort
D: 20-40, concerned, need improvement
F: 0-20, failure, unethical, unlawful
Jing Zhao
US-Japan-China Comparative Policy Research Institute
November 8, 2012 [V.1.1]
March 21, 2013 [V.1.2]
March 5, 2014 [V.2.1]
A Google[1]
A- Intel[2]
B+ Chevron[3]
B- HP[4],
Microsoft[5],
Cisco[6],
facebook[7]
C+ Dentsu group[8],
Adobe Systems[9], Best
Buy[10],
Boeing[11]
C Applied Materials[12],
eBay[13],
China Digital TV[14], JDS
Uniphase[15], Sun
Microsystems[16], Brocade
Communications[17], Visa[18],
PG&E[19],
SunEdsion[20]
C- Goldman Sachs[21],
China Southern Airlines[22],
Juniper Networks[23], Oracle[24],
NetApp[25],
Symantec[26],
Sandisk[27]
D+ Apple[28],
PetroChina[29], RadioShack[30],
Zynga[31],
Baidu[32],
Sina[33]
D Sohu[34]
F News[35],
Yahoo[36]
[Updates]
March 21, 2013: downgraded Apple from C- to D+; downgraded Goldman Sachs
from C to C-; upgraded HP from C+ to B-.
March 5, 2014: added B-: facebook, C: PG&E, SunEdison; added more
research to HP, Goldman Sachs, Sohu, Microsoft, NetApp, and Yahoo, with more
contents on international peace.
[27] Sandisk
did not answer my shareholder letter of human rights concern.
[32] I
have been its shareholder. It never replied my letters.
[33] I
visited Sina when it started in Silicon Valley in 1999, have been its shareholder,
and have used its blog and weibo services after it moved to China.
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