Richard Avedon



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Richard Avedon
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Richard Avedon (May 15, 1923 – October 1, 2004) was an American photographer. Avedon capitalized on his early success in fashion photography and expanded into the realm of fine art.

Avedon was born in New York City to a Jewish-Russian family. After briefly attending Columbia University, he started as a photographer for the Merchant Marines in 1942, taking identification pictures of the crewmen with his Rolleiflex camera given to him by his father as a going-away present. In 1944, he began working as an advertising photographer for a department store, but was quickly discovered by Alexey Brodovitch, the art director for the fashion magazine Harper's Bazaar. In 1946, Avedon had set up his own studio and began providing images for magazines including Vogue and Life. He soon became the chief photographer for Harper's Bazaar. Avedon did not conform to the standard technique of taking fashion photographs, where models stood emotionless and seemingly indifferent to the camera. Instead, Avedon showed models full of emotion, smiling, laughing, and, many times, in action.

Avedon was always interested in how portraiture captures the personality and soul of its subject. As his reputation as a photographer became widely known, he brought in many famous faces to his studio and photographed them with a large-format 8x10 view camera. His portraits are easily distinguished by their minimalist style, where the person is looking squarely in the camera, posed in front of a sheer white background. Avedon would at times provoke reactions from his portrait subjects by guiding them into uncomfortable areas of discussion or asking them psychologically probing questions. Through these means he would produce images revealing aspects of his subject's character and personality that were not typically captured by others.

He is also distinguished by his large prints, sometimes measuring over three feet in height. His large-format portrait work of drifters, miners, cowboys and others from the western United States became a best-selling book and traveling exhibit entitled In the American West, and is regarded as an important hallmark in 20th Century portrait photography, and by some as Avedon's magnum opus. It was a six-year project Avedon embarked on in 1979, that produced 125 portraits of people in the American west who caught Avedon's eye.

Avedon was drawn to working people such as miners and oil field workers in their soiled work clothes, unemployed drifters, and teenagers growing up in the West circa 1979-84. Avedon was also lauded for treating his subjects with the attention and dignity usually reserved for the politically powerful and celebrities. Laura Wilson served as Avedon's assistant during the creation of In the American West and in 2003 published a photo book documenting the experiences, Avedon at Work, In the American West.

Avedon became the first staff photographer for The New Yorker in 1992. On October 1, 2004, he died of a brain hemorrhage in San Antonio, Texas while shooting an assignment for The New Yorker.