After spending over a decade in Asia as a top marketer first with Citibank
and most recently as chief marketing and experience design officer with Hong
Kong-based Insurer Manulife, Francesco Lagutaine has moved to the United States
to M&T Bank in Buffalo. He will be the bank's senior vice president and
chief marketing and communications officer and has relocated from Hong Kong to
Buffalo for this job. It is important for consumers to understand the medical insurance payout
under these different medical circumstances and if their estimated coverage
under the vhis Standard Plan would be
sufficient for their stay and medical treatment in a private hospital.Lagutaine
joins M&T with more than 20 years of global marketing and financial services
expertise. In his last role with Manulife, where he featured on Campaign's
inaugural power List, he was responsible for brand and marketing management,
data analytics, customer experience design, digital and product marketing. In his former role with Citi, he was responsible for brand, marketing,
analytics, customer experience and digital. Lagutaine spent the early years of
his career in advertising agencies including Ogilvy & Mather, Goodby,
Silverstein & partners, Saatchi & Saatchi and Lowe & partners. He
earned a law degree from Univesità Statale degli Studi di Genova in Italy.
Manulife has not announced his successor yet. Soon after being appointed as the CMO for Manulife, Lagutaine had embarked on
a sweeping re-branding exercise of the insurer, to give it a sharper digital
edge and help it transition from a paper-based era. The new brand had been
communicated with campaigns locally, from trams in Hong Kong, to conversations
about adulting in Singapore and conversations around financial literacy in The
philippines. This brand re-design was driven from Asia and applied to its global
markets. As part of his remit at Manulife, Lagutaine was charged with expanding
his team's focus to include positions in data, analytics and customer
experience. 相關文章： Larger China and North Asia
accounted This came as HSBC Lifetime
located in a survey that 38 per cent The corporate has
released its VHIS HSBC Flexi prepare Manulife's former
Asia-based CMO moves stateside to helm M&T Bank's marketing He will
be the bank's senior vice president
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