根據2023年1月發表的一篇學術文章綜述(題目為We vote for the person, not the policies,引用65篇研究報告,出處見下),西方的民主選舉,特別是美國的選舉,近年來越來越注重競選人的性格特徵(personality traits)而不是競選人宣傳的政策(policies)。同時,選民自己的性格特徵對其投票也有直接的影響。
總結起來就是:選人不選政策,已成為一種趨勢。
注意,這個趨勢與常說的“選人不選黨”相似,但不盡相同。競選人,無論來自何黨,往往都把自己的政策吹得天花亂墜,競選成功後,是否信守諾言、能否實現諾言,很多政客並不在意,只要能抓住選票就好。選民們在一次次“上當”之後,就轉而更加重視競選人的性格特徵了。
何謂性格特徵?個人理解,就是競選人在過往的言行舉止中展現出的人品道德誠信親和力,等等等。從選舉心理學的角度分析,不少選民的決定,往往不是根據喜歡誰、而是依照不喜歡誰所作出的。
政策重不重要?當然重要。但政客如何在選舉中以性格特徵演繹政策、在勝選後如何實現承諾,似乎更為重要,尤其對中間選民而言。
這樣一個“選人不選政策”的趨勢很有意思,是否在中間選民中大行其道,有待觀察。也許兩個月後的美國大選就能給出一個答案。
【綜述文章】
We vote for the person, not the policies: a systematic review on how personality traits influence voting behaviour https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9831368/ Discov Psychol. 2023; 3(1): 1. Published online 2023 Jan 10. doi: 10.1007/s44202-022-00057-z
Democracies have become more individualized and party leaders are now the decisive actors in the political system. Data obtained presents consequences for the personalization of politics on democratic functioning. Voters' evaluation of candidates’ traits represents significant determinants of the vote. In the same vein, voters' traits are a major factor in voting outcomes. Through this review, we looked at the impact that personality traits of both voters and candidates can have on voting and how the personalization framework may help understand this increasingly present trend in Western politics. A thorough overview of the personality traits that influence voting behavior was provided. We add to the theory of personality trait matching and build a link between traits and the personalization of politics phenomena.
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