设万维读者为首页 万维读者网 -- 全球华人的精神家园 广告服务 联系我们 关于万维
 
首  页 新  闻 论  坛 博  客 视  频 分类广告 购  物
搜索>> 发表日志 控制面板 个人相册 给我留言
帮助 退出
 
如果可以  
多少坦然,終會隨風散去  
网络日志正文
It is important for consumers to understand the me 2020-08-06 20:06:03

After spending over a decade in Asia as a top marketer first with Citibank and most recently as chief marketing and experience design officer with Hong Kong-based Insurer Manulife, Francesco Lagutaine has moved to the United States to M&T Bank in Buffalo. He will be the bank's senior vice president and chief marketing and communications officer and has relocated from Hong Kong to Buffalo for this job.

It is important for consumers to understand the medical insurance payout under these different medical circumstances and if their estimated coverage under the vhis Standard Plan would be sufficient for their stay and medical treatment in a private hospital.Lagutaine joins M&T with more than 20 years of global marketing and financial services expertise. In his last role with Manulife, where he featured on Campaign's inaugural power List, he was responsible for brand and marketing management, data analytics, customer experience design, digital and product marketing.

In his former role with Citi, he was responsible for brand, marketing, analytics, customer experience and digital. Lagutaine spent the early years of his career in advertising agencies including Ogilvy & Mather, Goodby, Silverstein & partners, Saatchi & Saatchi and Lowe & partners. He earned a law degree from Univesità Statale degli Studi di Genova in Italy. Manulife has not announced his successor yet.

Soon after being appointed as the CMO for Manulife, Lagutaine had embarked on a sweeping re-branding exercise of the insurer, to give it a sharper digital edge and help it transition from a paper-based era. The new brand had been communicated with campaigns locally, from trams in Hong Kong, to conversations about adulting in Singapore and conversations around financial literacy in The philippines. This brand re-design was driven from Asia and applied to its global markets. As part of his remit at Manulife, Lagutaine was charged with expanding his team's focus to include positions in data, analytics and customer experience.

相關文章:

Larger China and North Asia accounted

This came as HSBC Lifetime located in a survey that 38 per cent

The corporate has released its VHIS HSBC Flexi prepare

Manulife's former Asia-based CMO moves stateside to helm M&T Bank's marketing

He will be the bank's senior vice president


浏览(69) (0) 评论(0)
发表评论
 
关于本站 | 广告服务 | 联系我们 | 招聘信息 | 网站导航 | 隐私保护
Copyright (C) 1998-2020. CyberMedia Network /Creaders.NET. All Rights Reserved.