"The bible of mass manipulation", It was Hitler' manual for manipulation.
He certainly proved that it works, even in the most diabolical way. It should
be a warning to us all. Unfortunately its going on today in the mass media,
except now it is totally scientific when the subconscious mind of the
population is targeted. Must read to understand the principles of mass
manipulation.
谷歌同志一秒鐘完工譯文：
“操控群體的聖經”，這是希特勒的操控手冊。 他當然證明了它是
有效的，即使是最令人作嘔的方式。 這應該是對我們所有人的警告。
不幸的是，它今天在大眾媒體上正在發生，除了現在，當以人群的
潛意識為目標時，這是完全科學的。 必讀書以了解如何操縱群體的
基本原理。
Hitler’s Guide to Propaganda –
The Psychology of Coercion
希特勒式宣傳指南 —— 高壓強制心理學
by Sajid Surve, DO | November 4, 2008
Psychiatry and Psychology CategoryAdolf Hitler was a monster. The revolution he spawned changed the world landscape forever. But have you ever wondered how he did it? How did Hitler convince 70 million rational people to engage in horrible atrocities and wage war against the world? Although his agenda was decidedly negative, Hitler was a master of the science of coercion. Through the use of his speeches and propaganda, he was able to bend the will of ordinary people into submission and create an obedient army ready to carry out his orders, no matter how absurd they might be. Hitler’s formula for coercion of a group of people was very simple. He discussed it at length in his book Mein Kampf:
1. Keep the dogma simple. Make only 1 or 2 points.
2. Be forthright and powerfully direct. Speak only in the telling or ordering mode.
Hitler3. As much as possible, reduce concepts down into stereotypes which are black and white.
4. Speak to people’s emotions and stir them constantly.
5. Use lots of repetition; repeat your points over and over again.
6. Forget literary beauty, scientific reasoning, balance, or novelty.
7. Focus solely on convincing people and creating zealots.
8. Find slogans which can be used to drive the movement forward.
Most of Hitler’s inspiration came from a social psychologist by the name of Gustave Le Bon, who published several works and was considered an authority on the psychology of crowds. Le Bon posited that once individuals came together to form a group, the individual’s will was surrendered to what was perceived to be the will of the group. Their faculties of reasoning were impaired or destroyed, and they entered into a more suggestible state. The larger the group, the easier it was to coerce.
Aside from the general pointers above regarding how to engage in coercion, Hitler also had a very specific structure which he used for all of his speeches in order to capitalize on the susceptibility of the crowd. The first thing he would do is point out the commonality of the people gathered in the crowd so that he could instantly unify the group. The next step would be to identify a threat to that commonality to put the group on edge, and stir up the emotions of fear and anger. The third and most important step was to invoke a higher power, and appoint himself as an agent of that higher power. If the crowd was able to believe this, then the last two steps were easy: give the higher power’s “solution” to that threat to the commonality, and proclaim that carrying out the solution would be a victory for both the commonality and the higher power.
This speech structure was obviously successful to disastrous consequences. Since Hitler’s time, others have utilized the same structure to accomplish coercion for different ends. One of the most notable examples would be Dr. Martin Luther King, Jr. His I Have a Dream speech follows this pattern almost perfectly, but to serve a very different purpose. So where can we benefit from this knowledge?
The first application is to identify when others are attempting to engage in coercion. A political campaign is essentially a huge, protracted exercise in coercion, as is advertising and marketing. Being aware of the tools utilized can be helpful to rise above the influence and encourage others to do the same.
Secondly, as in the case of Dr. King, sometimes coercion can serve a positive purpose. Wielding these tools can help to improve abilities in public speaking and persuasive argument. Simple ideas like unifying a group before proceeding are excellent ways to communicate more effectively.
In short, Adolf Hitler was a monstrous figure. By deconstructing his tools we can learn not to fall prey to them again, and apply the useful aspects of his craft towards the greater good.
希特勒的大部分靈感來自一位名叫古斯塔夫·勒龐（Gustave Le Bon）的社會心理學家，他出版了多部作品，並被認為是人群心理學的權威。勒·邦（Le Bon）認為，一旦個人聚在一起組成一個團體，個人的意志就會被屈服於被認為是該團體的意志。他們的推理能力受到削弱或破壞，他們進入了一個更容易讓人聯想到的狀態。小組越大，越容易脅迫。
這種言語結構顯然成功地帶來了災難性的後果。自希特勒（Hitler）時代以來，其他人已經利用相同的結構來實現針對不同目標的強制。最著名的例子之一是小馬丁·路德·金博士（Dr. Martin Luther King，Jr.）的“我有一個夢想”演講，幾乎完全遵循了這種模式，但目的卻截然不同。那麼我們可以從中受益嗎？
George Lachmann Mosse claimed that fascist theories of leadership that emerged during the 1920s owed much to Le Bon's theories of crowd psychology. Adolf Hitler is known to have read The Crowd and in Mein Kampf drew on the propaganda techniques proposed by Le Bon.[46][47] Benito Mussolini also made a careful study of Le Bon.[48] Le Bon also influenced Vladimir Lenin and the Bolsheviks.[49]
