美国流量最大的十大网站 在这个网络时代，代表网络力量的自然就是网站的流量了。有那么一阵子，流量就是一切，为了制造虚假的流量，“聪明” 的中国人，还曾经专门创造了一个职业：制造点击率的门客专业户。 当然，靠这种自欺欺人的办法制造的假流量，除了欺骗那些给他们投资的股东之外，我看也干不了别的什么好事。 那么，如果就真刀真枪的干一场，在互联网泡沫已经破灭很久之后的今天，如果让你按照自己的感觉和经验，来说出美国目前交通流量最大的十大网站，你又能够说出几家来呢？说说看，然后再对比下面列出的结果，看看你对新经济时代的脉搏到底把准了多少。 对于这种知识的获得，在这个新经济环境下，网路化时代，可能也是一种重要的能耐，它能够让你悟出很多道理来： 这些网站有哪些共同的特点？他们之间又有哪些不同？这些不同是由于什么样的原因形成的？为什么有的网站只能流行于一时，很快就像彗星一样消失。而有的公司，却依然坚强的站立在那里？这样依然站立的网站，会不会有潜在的威胁者？ 网站的流量，就像现实生活中那些购物中心一样。在过去二十年间，我见识了不少的大型购物中心（Mall），在十几年、几十年的风光之后，衰败到倒闭的经历。网站就是虚拟空间的购物中心，随着时间的推移，很多网站也会慢慢的消亡，被新的网站取代。 江山代有才人出，长江后浪推前浪！ 历史的车轮滚滚向前，谁也阻挡不了。 这些我们在文革中向毛泽东老先生学到的语句，今天看来依然还是真理。 连接： 美国睡眠质量最差的六个州 美国流量最大的十大网站 美国市值最大的二十家公司 美国账户上现金最多的十大公司 美国房地产负资产最严重的十个州 美国生活最幸福的十个州 美国生活品质最差的十一个州 美国最省油的八种汽车 美国房市最糟糕的十大州 十家最能从战争获利的公司 美国最盈利的零售店 美国历史上最富有的十位总统 世界十大债务大国 America’s 10 Largest Websites March 12, 2012 The 10 most-visited websites in America may share a few characteristics, but interestingly enough, none are in the same business, with the exception of two portals. Each has a different business model as well. An analysis of these largest sites shows that no single model has helped one type of Internet property or another to dominate the web in terms of traffic. The collection of media that is the Internet shows how essential web diversity has become to Americans’ lives. This list of the most visited sites includes the world’s largest search engine, web portal, video site, software company, social network, encyclopedia, and e-commerce site. One of the sites on this list, Wikipedia, is a nonprofit that runs on a budget of a few million dollars a year. Another, Google, has revenue that will be well above $50 billion. Revenue is not essential to size online, but size can be essential to revenue. Internet giants have been in particular focus recently, mostly for three reasons. The first is that large sites collect millions and millions of pieces of information about their visitors. Governments, both inside the U.S. and, especially, in Europe have become concerned with how this information is gathered, to whom it is given, what is done with it, and for what financial consideration. Naturally, sites with the largest number of visitors are at the center of this because their inventories of user data are so vast. Another reason large Internet properties are of interest lately is the upcoming initial public offering of Facebook. The online social networking site has close to one billion members, many of whom spend hundreds of hours each month on the site. The company’s value is set at about $100 billion ahead of the public offering, which is extraordinary because Facebook’s revenue was less than $4 billion in 2011. There is a great disparity among the value of the most visited websites, causing a debate about why users of an e-commerce site are worth any more or less than users of a search engine or a social network. Finally, sites with tens of millions of visitors are in focus also because of the mass movement of Internet users from PC to smartphones. Smartphones have browsers that operate nearly identically to those on PCs. Strong processors and high-speed wireless connections allow smartphone users to visit the same sites and use them in the same way as they do on computers. The owners of all sites are in a frenzy to see if they can hold onto their user base in the smartphone environment. What happens to the very largest sites will at least be instructional. With each year, the Internet becomes increasingly crowded with websites of various sizes, features and functions. The most-visited sites have been among the largest ones for several years. That tells a great deal about the real interests of Americans, probably as much as any other set of markers. 24/7 Wall St. used data from Quantcast to rank the sites. The rank is based on the number of people in the United States who visit each site in a month. The data are updated daily. Revenue figures are based on SEC filings for the public companies and for those in the process of going public. For others, the information is based on data from third party analysts. Revenue data or estimates are for full year 2011.
10. Microsoft.com
>Monthly audience: 61,981,128
>Year founded: 1975
>Revenue size: $69.9 billion Microsoft’s (NASDAQ: MSFT) website traffic does not include visits to content sites it controls such as the MSN portal, MSNBC news site or the Bing search engine. The visitors counted are for the online corporate destination of the world’s largest software company. Microsoft’s site primary purposes are to sell, download and support its most widely used software products — Windows and its business suite of tools. Microsoft.com is also the destination for public company information, including financial data and the company’s significant patent and intellectual property legal activity. 9. WordPress.com
>Monthly audience: 63,933,088
>Year founded: 2003
>Revenue size: $10 million WordPress has two large online destination sites. One is WordPress.org, a place where millions of bloggers download basic open source software they can use to create and maintain their own websites. The WordPress.org traffic is not included in WordPress.com’s traffic figure. WordPress.com is the destination for a broad spectrum of users — from small bloggers to large companies — that use the site to post information and design their blogs. WordPress.com is operated by Automattic, which sells custom design, custom domains and upgrades to the basic WordPress open source software. While the WordPress for-profit business has products used by a large number of different media and large companies, Automattic does not charge high enough fees to make the “upgrade” business a large one. 8. Wikipedia.org
>Year founded: 2001
>Monthly audience: 77,354,504
>Revenue: $20 million Wikipedia is operated by the nonprofit Wikimedia Foundation. The work of the foundation is to support a collection of open source encyclopedias. This already includes dozens of encyclopedias written in the world’s most common languages. The number of articles created for the sites is huge. The English version alone has 3.9 million articles. The German language edition has 1.4 million articles. The tiny budget of the foundation is being used to drive global traffic to the level of one billion readers and the number of articles to 50 million. All of the capital for these projects is donated to the nonprofit foundation. Wikipedia is most famous for making information on a universe of subjects available for free to anyone with access to the Internet. But with such a large amount of content and small staff to monitor its quality, Wikipedia is also infamous for being inconsistent with mixed quality in different subjects. 7. MSN
>Monthly audience: 78,095,128
>Year founded: 1995
>Revenue: $2.5 billion MSN.com is one of the three largest Internet content portals, along with Yahoo! and Aol (NYSE: AOL). Its business is supported by display advertising and search revenue. The portal model is based on providing millions of visitors access to a large range of content. This includes a number of areas that used to be exclusively the role of national magazines, newspapers, radio and television. News posted by the portals is among their most visited content, and so is content about sports, entertainment and self-help. The portals have expanded into areas that can get some local advertising revenue, particularly automobiles and real estate. Premium news and entertainment content have recently become a large part of the offerings of these sites as well. 6. Twitter
>Monthly audience: 90,790,080
>Year founded: 2006
>Revenue: $140 million Twitter is described alternatively as a “microblog” and as a “social network.” Users, which by many estimates exceed 300 million, can post messages of up to 140 characters at a time. This is microblogging to the extent that the “tweets” are available for large numbers of people to read. It is a social network to the extent that it allows users to exchange details about their lives, plans and interests. The problem Twitter faces is that it has not been able to turn what some industry experts believe is 200 million tweets a day into a viable business. Advertisers have shown a reluctance to put marketing messages into these tweets because they are so short and because Twitter users have often rejected using a service that has become partially commercialized. Some of the Twitter users with the largest followings, mostly celebrities connected to millions of fans, use these followings as a way to promote causes, products or even their own careers. So far, this has proved a more successful way to exploit the service than traditional advertising. 5. Yahoo!
>Monthly audience: 94,840,280
>Year founded: 1995
>Revenue: $5 billion Yahoo! (NASDAQ: YHOO) has been at the center of a number of controversies over the past several years. It rejected a rich bid by Microsoft in 2008, had three CEOs in four years, and executed a large series of layoffs. Recently, a substantial portion of its board of directors resigned. Yet, the remarkable size of the website’s traffic has not changed, and the parent company continues to be profitable, despite a lack of revenue growth. Some of the sites on this list would welcome Yahoo!’s profits. The Internet portal makes money from a combination of display and search advertising. Yahoo! runs far behind Google in terms of search engine traffic, and it holds only 14% of the U.S. market for search activity, according to Comscore. But it still manages to capitalize on that small share. 4. Amazon.com
>Monthly audience: 99,374,352
>Year founded: 1994
>Revenue: $48 billion Amazon.com (NASDAQ: AMZN) is the primary website for the world’s largest e-commerce company. It is an online superstore with an immensely diverse virtual inventory. It sells nearly anything brick-and-mortar retailers such as Walmart (NYSE: WMT), Best Buy (NYSE: BBY), Barnes & Noble (NYSE: BKS), Home Depot (NYSE: HD) and Kroger (NYSE: KR) sell. And that is to list just a few. Amazon has used the traffic and customer base it has established over the years to enter a number of new, lucrative and even revolutionary businesses. This includes electronic books, which barely existed five years ago. It includes the e-reader business, which Amazon pioneered with the 2007 introduction of the Kindle. And it includes the online video-on-demand business. Amazon has recently been transformed from a company that competes with other retailers to one that also competes with the likes of Netflix (NASDAQ: NFLX) in the content delivery business and with Apple (NASDAQ: AAPL) in the consumer electronics sector. 3. Facebook
>Monthly audience: 149,488,208
>Year founded: 2004
>Revenue: $3.7 billion Facebook, the world’s largest social network with nearly one billion members, plans to raise enough money through an IPO this year to value the company at nearly $100 billion. The site is not even 10 years old. The meteoric rise of the business is largely due to how it altered people’s use the Internet. Before Facebook, Internet use was mostly passive. Visitors went to a portal to get information, to a search engine to get research results, and to video sites to watch content. Facebook helped the Internet evolve into a two-way interpersonal medium on which people voluntarily offer a great deal of their personal information to interact with friends, family and business associates. In the process, Facebook has been at the core of one of the most revolutionary changes in human interaction. Despite this, Facebook has not been able to find a way to make a great deal of money from its huge membership, particularly when compared to Google and Amazon. 2. YouTube
>Monthly audience: 159,975,920
>Year founded: 2005
>Revenue: $1.6 billion YouTube is the largest video site in the world. To give an idea of its dominance of the U.S. market, 18.6 billion videos were viewed at this division of Google in January against the a total of 40 billion nationwide for all websites. The average number of minutes per viewer for Google’s video content, almost all of it on YouTube, was 448 minutes in January, compared to 57 minutes on Yahoo! and 22 minutes on Facebook. YouTube’s sales are only 5% of Google’s total revenue, an extremely small amount given its size. To a great extent, this is because most of the content posted at the site continues to be low-quality, user-created videos, and these videos do not create an environment attractive to major marketers. YouTube has found other ways to pursue revenue. Premium content owners have started to use YouTube to build audiences, and they often pay YouTube for traffic. YouTube also has set up a paid video rental business and joint ventures with several studios. Despite all of this, its revenue was only $1.6 billion in 2011, as based on several estimates. YouTube is the only site on this list that could not have existed before the advent of the broadband technology that allows the transfer of large amounts of data online. 1. Google
> Monthly audience: 185,167,472
> Year founded: 1998
> Revenue: $37.5 billion Google (NASDAQ: GOOG) is the largest search engine in the U.S. Its dominance goes beyond that. It is also the largest search engine by market share throughout most of Europe. The only large markets where it has stiff competition happen to be emerging markets with huge populations such as China, India and Russia. Google has two substantial challenges now that will determine whether its business can continue to expand at the extraordinary rate of the past decade. First, there is a great deal of competition to become the primary search engine on new tablet PCs like the Apple iPad and smartphones like the iPhone. As more Americans turn to these portable devices to use the Internet, it is not certain that Google will be able to hold the dominant position it currently has against Microsoft and Yahoo! The second challenge Google faces is expanding its other offerings beyond search. It is unclear whether it can use its Google.com site as a means to help it successfully market these products, including applications that compete with Microsoft’s Windows products or e-commerce products like Google Wallet. Google has yet to demonstrate that it is more than a single legged company — at least so far as sales are concerned. Douglas A. McIntyre 连接： 美国睡眠质量最差的六个州 美国流量最大的十大网站 美国市值最大的二十家公司 美国账户上现金最多的十大公司 美国房地产负资产最严重的十个州 美国生活最幸福的十个州 美国生活品质最差的十一个州 美国最省油的八种汽车 美国房市最糟糕的十大州 十家最能从战争获利的公司 美国最盈利的零售店 美国历史上最富有的十位总统 世界十大债务大国 |
