美国零售业开始了中国模式？

中国的电器销售模式和美国的，有很大的不同。美国销售商负责销售，生产商一般只负责提供商品，对于自己品牌的商品在店内的销售情况，通常只有有很有限的话语权。可是，在中国，多数商店实际上是在当“地主”，坐收租金是主业，其它的则尽可能的“放权”——很多制造商直接租店内的部分地方来出售自己的商品。

这一差异，看来，已经从Best Buy开始发生变革了。

这一商业模式，是不是会最终拯救该公司，还是一个有待观察的未知数。这一变故，会不会对亚马逊的未来业绩造成巨大的负面影响，也是一个等待答案的问题。

Best Buy turns the tables on 'showrooming'

1:20 PM ET 4/4/13 | Marketwatch

NEW YORK (MarketWatch) -- Best Buy Co. has repeatedly been cited as a major victim of showrooming, a purchasing pattern in which consumers visit stores to check out a product and then go online to track it down elsewhere at the lowest price.

But the company may be turning the tables on that trend. 

On Thursday, Best Buy BBY) shares surged 12%, the biggest S&P 500 gainer, after it announced it was teaming up with Samsung 005930). 

The partnership aims to sell Samsung Electronics laptops, mobile phones and cameras at in-store boutiques called Samsung Experience Shops. They plan to install more than 1,400 of these shops at U.S. Best Buy and Best Buy Mobile stores by early summer.

Financial terms of the deal weren't disclosed. 

Samsung will use its own employees at the majority of the shops. The in-store sections will be as big as 460 square feet, bigger on average thanApple's AAPL) in-store shops at Best Buy, and have their own checkout lines. 

"Showrooming is now a positive, not a problem" for Best Buy, said Janney Capital Markets analyst David Strasser. "This is indicative of BBY making merchandising progress, as well as highlighting the value of BBY real estate."

The analyst said the deal is also a wake up call for Best Buy vendors such asGoogle Inc. GOOG) and Microsoft Corp. MSFT) , saying they'll also need to make more investment and take up more space inside Best Buy to distribute and showcase their products. 

"This clearly is the death of showrooming at [Best Buy]," he said. 

Strasser said with Best Buy generating more sales per square foot thanHome Depot Inc. HD) , Wal-Mart Stores Inc. WMT) and Target Corp. TGT) , the deal will also be a "great opportunity" for Samsung to leverage foot traffic inside Best Buy stores.

With Samsung making such a significant commitment at Best Buy, it will also stem showrooming for its own products at the big electronics retailer, the analyst said. 

Samsung, with the world's largest share of the smartphone market, ranks alongside Apple, Hewlett-Packard HPQ) , Sony, and LG Electronics as one of Best Buy's top five suppliers. Together they represent about 45% of all merchandise sold it its stores, Best Buy said in its annual filing. 

The move gives Best Buy's Chief Executive Hubert Joly's efforts to revive the struggling company another shot in the arm. Joly has vowed Best Buy will reallocate its merchandise space to more profitable or top-selling categories and reduce shelf space for such items as CDs and DVDs. 

The expanded partnership "is a clear indication of BBY better leveraging its key partnerships to improve traffic and conversion rates," said J.P. Morgan analyst Christopher Horvers. He said Apple and Samsung are Best Buy's two largest vendors, together accounting for about a fifth of its sales. 

With Samsung staffing the shops with its own employees and stepping up its marketing, Horvers said he expects a higher level of service at Best Buy for customers interested in learning about Samsung's products. 

He said the deal should also boost Best Buy's bottom line since it likely sees more profit from Samsung product sales than Apple product sales.

"This is another step in the right direction and better positions Best Buy against Amazon and the typical price deflation seen in the category," Horvers said.