| 美国零售业的失意者 如果说，中小企业是美国制造就业机会的重要军力的话，那么，你随处可见的零售商店，很可能就是支撑这个军力的基础保证了。 一叶知秋，看看你身边零售业的经营状况，通常，你就可以感觉到经济大势的走向了。只是，在网络经济发达的今天，在网络销售正在慢慢的“取代”你身边的零售业的时代，这种感觉，按理似乎是不应该再继续像过去那么灵敏了。 是吗？我看未必。 今天卖到天价的亚马逊的股票，很可能，在不久的将来，就会跌的比今天看到的苹果股票更凄惨。毕竟，亚马逊能够如此狂妄，在没有足够盈利能力支撑的前提下，居然还被卖出如此之高的股价，得益的，主要恐怕还是它在销售税这一块的“得天独厚”优势了。但是，这种优势的消失，我估计，会很快来临，否则，不公平。 在没有销售税优势之后的网络商店，对于普通的零售店，又到底会有什么样的优势呢？如果你能够回答这个问题，那么，你就能够准确的看到，随后网络商店和家边传统商店的竞争格局走向了。 我个人觉得，网络商店绝对性的压倒传统的普通商店，是不可能的。最终决定竞争优势大小的，还是经营效率和经营成本的把控。 即使在拥有销售税优势的今天，如果你视为注意一下，你也会发现，很多产品的购买，你或许还能在本地商店获得比亚马逊更为优惠的价格。 对于办公用品的购买，是这样，对于服装的购买，恐怕就更是这样了。即使对于电脑这样的在网上销售非常有优势的产品，多数时候，我也发现，在本地购买的性别比，还是比在亚马逊更好。 网络经济的发达，正在深刻的影响我们的时候。但是，在阅读下面的统计结果时，如果你能够从另外一个方面来思考，恐怕你就可以更多的获益了： 这些零售店的巨头的败落，是不是只是暂时的？ 是不是再次洗牌的开始？ 如果是，那么，这是不是也意味着，美国商业地产正处于短暂的萧条期？正在蓄积能量为下一个上升打基础？ 如果这个判断是对的，那么，面对到处比白菜还便宜的商业地产，你会怎么样呢？至少，是会留心一下？思考一番？还是？ Eight Retailers That Will Close the Most Stores January 29, 2013 by Douglas A. McIntyre, Samuel Weigley, Alexander E.M. Hess, Michael B. Sauter It is the time of year again, when America’s largest retailers release those critical holiday season figures and disclose their annual sales. A review of these numbers tells us a great deal about how most of the companies will do in the upcoming year. And while successful retailers in 2012 may add stores this year, those that have performed very poorly may have to cut locations during 2013 to improve margins or reverse losses. For many retailers, the sales situation is so bad that it is not a question of whether they will cut stores, but when and how many. Most recently, Barnes & Noble Inc. (NYSE: BKS) decided it had too many stores to maintain profits. Its CEO recently said he plans to close as many as a third of the company’s locations. Several of America’s largest retailers have been battered for years. Most have been undermined by a combination of e-commerce competition, often from Amazon.com Inc. (NASDAQ: AMZN) and more successful retailers in the same areas. Borders and Circuit City are two of the best examples of retailers that were destroyed by larger bricks-and-mortar competition and consumers transitioning to online shopping. These large, badly damaged retailers could not possibly keep their stores open. Currently, the best example of a struggling retailer is J.C. Penney Co. Inc. (NYSE: JCP). The department store chain’s third-quarter revenue dropped more than 26% year-over-year, and its same-store sales fell by about the same. With J.C. Penney’s e-commerce sales slipping by an ever greater amount, it was left with nowhere to go for bottom line improvement other than deep cost cuts. Store closings can bring a retailer some relief and may not always portend its demise. Gap (NYSE: GPS) announced in 2011 it would shutter 21% of its U.S. store base. It has since transformed itself into a much more successful clothing retailer. As the retailer completes the process of downsizing, its store operations likely will become even more efficient and its margins greater. Very few retailers get into sudden trouble. Chains like Kmart and RadioShack Corp. (NYSE: RSH) have struggled for years just to stay in place. Their brands have lost much of their luster. Their stores have become old and their locations no longer attractive. The consumer’s perception is that the products they sell can be found elsewhere, usually at a cheaper price, and at retailers with better customers service and wider selections of products. 24/7 Wall St. reviewed the weakest large U.S. retailers and picked those that likely will not be profitable next year if they keep their current location counts. 24/7 analyzed the retailers’ store counts, recent financial data, online presences, prospects against direct competitors and precedents set by other large retailers that have downsized by shuttering locations. We then forecast how many stores each retailer will have to close this year to sharply increase its prospects financially, even if some of those location closings do not occur for several years. These forecasts were based on drops in same-store sales, drops in revenue, a review of direct competitors, Internet sales and the size of cuts at retailers in the same sector, if those were available. These are the eight retailers that will close the most stores in 2013. 1. Best Buy
> Forecast store closings: 200 to 250
> Number of U.S. stores:1,056
> One-year stock performance: -36.8% The holiday season was rough for Best Buy Co. Inc. (NYSE: BBY). Same-store sales declined by 1.4% year-over-year, with international stores posting a 6.4% decline while U.S. same-store sales were flat. Companywide, the electronics retailer reported that holiday revenue had declined to $12.8 billion from $12.9 billion the year before. In the most recent completed quarter, during which same-store sales declined 4.3%, the company reported a loss of $0.04 per share. Best Buy has been plagued by customers “showrooming” — looking at products in the store and then purchasing them online — in recent years. Speculation persists that former chairman and founder Richard Schulze may buy out the company. 2. Barnes & Noble
> Forecast store closings: 190 to 240, per company comments
> Number of U.S. stores: 689
> One-year stock performance: 8.95% The move by customers away from print books toward digital books has hurt Barnes & Noble Inc. (NYSE: BKS). Same-store sales during the nine-week holiday season fell by 8.2% year-over-year. The bookseller has tried to offset the declines in physical book sales with its Nook e-book reader device, but sales of that device fell 13% compared to the previous year. The company already has begun cutting down the number of its stores in the past several years. In a recent interview with the Wall Street Journal, the head of the retail group at Barnes & Noble said he expected the company to have just 450 to 500 retail stores in 10 years. 2. Sears Holding Corp.
> Forecast store closings: Kmart 175 to 225, Sears 100 to 125
> Number of U.S. stores: 2,118
> One-year stock performance: 8.8% Both Sears and Kmart have been going down the tubes for a long-time, steadily losing their middle-income shoppers to retailers such as Wal-Mart Stores Inc. (NYSE: WMT) and Target Corp. (NYSE: TGT). Sears Holdings Corp.’s (NASDAQ: SHLD) same-store sales have declined for six years. In the most recent year, same-store sales at the namesake franchise fell by 1.6% and at Kmart by 3.7%, compared to the year-ago period. The company is already in the process of downsizing its brick-and-mortar presence. In 2012, Sears announced it was shutting 172 stores. CEO Lou D’Ambrosio is leaving the company in February, to be replaced by chairman and hedge-fund manager Edward Lampert. Lampert has minimal operating experience in retail management. 4. J.C. Penney
> Forecast store closings: 300 to 350
> Number of U.S. stores: 1,100
> One-year stock performance: -53.6% J.C. Penney has gone through a rough stretch recently. In the most recent quarter, same-store sales fell by 26.1% compared to the year-ago period. Even Internet sales, which are increasing significantly across the retail sector, have taken a turn for the worst, falling 37.3% in the third quarter, compared to the prior year. J.C. Penney sales have taken a turn for the worst since former Apple Inc. (NASDAQ: AAPL) retail chief Ron Johnson took the helm at the company. Johnson’s plan, among others, has been to wean customers off of heavy discounting and simply give customers low prices. However, retail strategists and analysts have argued that Johnson’s plans have created confusion among customers and has been a further setback to any potential turnaround. 5. Office Depot
> Forecast store closings: 125 to 150
> Number of U.S. stores: 1,114
> One-year stock performance: 50.7% Office Depot Inc.’s (NYSE: ODP) troubles date back to years of competition against OfficeMax Inc. (NYSE: OMX) and Staples Inc. (NASDAQ: SPLS), as well as big-box retailers like Walmart. All three stores were dealt a blow from reduced business activity during the recession, as well as increased popularity of online retailers such as Amazon. The company’s North American division reported an operating loss of $21 million in the third quarter of 2012. Office Depot plans to relocate or downsize as many as 500 locations and close at least 20 stores. In the third quarter of 2012, the company closed four stores in the United States, and same-store sales were down by 4% year-over-year. 6. Gamestop
> Forecast store closings: 500 to 600
> Number of U.S. stores: 4,471
> One-year stock performance: -2.2% In November, just as the holiday season was in full swing, GameStop Corp. (NYSE: GME) announced it would close 200 stores in 2013. The video game retailer, hurt by growth in mobile gaming at the expense of console gaming platforms, had a 4.6% year-over-year decrease in revenue, as well as a 4.4% decline in comparable-store sales over the nine-week holiday period. For the third quarter of 2012, the most recent quarterly release, gross profits fell at GameStop’s three core product segments: new hardware, new software and used products. 7. OfficeMax
> Forecast store closings: 150 to 175
> Number of U.S. stores: 872
> One-year stock performance: 80.8% OfficeMax, like rival office-supply stores such as Staples and Office Depot, has been hit hard by both online competition and lower sales for technology products such as personal computers. In the third quarter of 2012, OfficeMax reported that same-store sales in the U.S. fell by 2.6%. Midway through the fourth-quarter of 2011, the company announced that it would seek to close 15 to 20 stores every year for the next five years. In addition, the company has been in the process of downsizing its square-footage presence by moving into smaller locations. 8. RadioShack
> Forecast store closings: 450 to 550
> Number of U.S. stores: 4,412
> One-year stock performance: -68.1% Earlier this month, RadioShack’s long-term prospects as a viable company took another hit when its partnership with Target ended after neither side could come up with a mutually beneficial deal. The company had operated mobile kiosks at 1,500 Target locations across the country. Shares of the consumer electronics company are down by roughly 68% over the past year. The company recorded an operating loss of nearly $60 million in the third quarter of 2012. Same-store sales in the quarter dropped by 1.6% year-over-year. Revenue in the quarter fell by 3.8% year-over-year. Between 2010 and 2011, the company closed 2.2% of its existing locations — more than 120 locations in all. |
