| 复制猫是不是醒的太晚了点 日本企业以擅长于复制而闻名世界。曾经靠复制而获得巨大成功的日本电器巨头们,在最近几年却挣扎在死亡线的边缘。而作为后起之秀的韩国三星,却靠创新,将不可一世的苹果,也挤压的快喘不过气来。 有点意思的是,索尼公司的老总,在今天才开始醒过来,他的想打造“世界上第三号智能手机制造商”的伟大计划,即使是实现了,是不是也已经为时太晚? 智能手机还有多少巨大创新的潜力? 如果没有,那么,他将身家性命赌上去的,不就是一件很不值得做的普通的大宗商品制造吗?这不又“退回”到了中国企业的水平上了? 如果是,那么,难道他想靠价格战来一统天下不成?难道他不知道,在打价格战这一块,日本企业早就不再有机会了?!难道他只有智慧,打造一家智能手机市场上的“戴尔电脑”公司? 领导智能手机的苹果,其跌跌不休的股价,在华尔街眼里,都已经开始夕阳西下了,还没有开拔的索尼,却跟在后面瞎起哄,是不是意味着,日本电器巨头也已经无脑可用了? 难道,日本人的创新和智慧,也不过如此? 如果是这样,那么,其智能的低下,就可以和中国的企业好好有得一比了。 可悲!可叹! Sony CEO: Company Has the Assets to Be a Formidable Top-Three Smartphone Maker 7:27 PM ET 1/8/13 | Dow Jones, By Daisuke Wakabayashi LAS VEGAS--Sony Corp. (SNE) said it aims to establish itself as one of the world's top-three smartphone manufacturers as a key part of its turnaround plan, but it doesn't see the need to acquire another handset maker to solidify its position behind the industry's two heavyweights, Apple Inc. (AAPL) and Samsung Electronics Co. (SSNHY, 0059350.SE). In an interview with The Wall Street Journal, Sony Chief Executive Kazuo Hirai said he sees the company with the necessary assets to become a formidable third force in the fast-growing smartphone segment. With Samsung and Apple controlling nearly half the global market, Sony is currently No. 3 in the smartphone segment with about 5% share, according to research firm IDC. But it vaulted up to third place from sixth in the third quarter because of market share losses by Nokia Corp. (NOK), HTC Corp. (HTCXF, 2498.TW) and Research In Motion Ltd. (RIMM, RIM.T), the maker of BlackBerry handsets. While some have speculated that Sony may play the role of consolidator to challenge the industry's two heavyweights, Mr. Hirai believes that isn't necessary. "The ingredients are there for us to garner the kind of market share that I think we deserve," Mr. Hirai said during the Consumer Electronics Show. "I don't see the need for an acquisition if you're talking about a manufacturer." Mr. Hirai took the stage Monday to show the company's latest flagship phone, Xperia Z. It's the first smartphone from Sony that offers the specifications and features to challenge Samsung's Galaxy or Apple's iPhone. It also provides a blueprint of how Sony's strategy in the segment. The handset boasts a 13-megapixel camera that shares many features of its CyberShot digital cameras and a new display that applies Sony's TV experience to the smartphone. The Xperia Z is slated to debut in the first quarter. Strengthening Sony's position in mobile phones is a key element of Mr. Hirai's strategy to turn around the company. The mobile business currently generates a loss after Sony undertook restructuring measures when it dissolved last year its long-running mobile phone joint venture with Ericsson. Nine months into his job as chief executive of the Japanese electronics maker, Mr. Hirai said the company is now pointed in the right direction after a flurry of moves to reshape Sony's business portfolio. Sony has sold off its chemical products business, unwound liquid crystal display joint ventures with Sharp Corp. (SHCAY, 6753.TO) and Samsung, while planning to reduce headcount by 10,000 jobs. While Sony is expecting a modest net profit of 20 billion yen ($230 million) in the current fiscal year to March, the coming fiscal year will provide the first real test of how Mr. Hirai's strategy is taking hold. He has pledged to return the TV business to profitability in the coming fiscal year, aiming to halt what would be nearly a decade of losses from the business that Sony once ruled. He hopes that new televisions such as its ultra high-definition models will restore some of its lost brand premium "We're ahead of plan in turning the TV business around because we've been very aggressive in reducing costs," said Mr. Hirai. "Now the strong products need to make their contribution." Another part of Mr. Hirai's turnaround plan is to realign Sony's business portfolio especially in its core electronics division. Mr. Hirai said Sony is about halfway done with reshaping the company's portfolio. He said he plans to look aggressively at possible divestitures in the electronics business. "There is more to come," said Mr. Hirai. However, Mr. Hirai's review of Sony's assets won't include two segments often rumored as potential targets for sale: the entertainment and financial business. Mr. Hirai has said repeatedly that the movie and music divisions aren't for sale. You can add Sony's financial business, too. "I love their business," Mr. Hirai said. "They're not for sale." |