少关注点藤校,多深入点社会吧! 和十几年前相比,我相信,很多华裔的经济状况已经有了巨大的变化。但是,你仔细看看,就会发现,我们之中的很多人的生活方式,却依然是“土不拉几”,为了节省没有价值的几个铜板,做着“拣了芝麻丢了西瓜”的大傻事。 你不深入美国普通人的生活,你又怎么能够理解他们的活法。 你不理解他们的活法,你到底活的是个什么道道呢? 我所投资的漂亮店里,十多年来,每年接待了大量的美国美女和开始在数量上明显增加的“老爷子”,就是没有看到一个“新时代”的华裔“娘们”和“爷们”的关顾。在很大程度上,可以看出,华裔在美国社会的“土掉渣”个性和习性,在我们这一代,是不可能被改变的。 表面上看是钱的问题,实际上远不是!就像中国人强调自己喜欢中餐而只光顾中餐馆一样,表面上是口味问题,实际上并不是! 粗看起来,这样的日子和这样的过法,确实是很“实在”,也“实实在在”的为你节省了大量的“不必要”的开支,可实际上,带给你的却是无形之中的巨大损失。对此,你可能致死都无法明白。 就是因为这点,你看到的就是大量华裔的孩子,生活在水深火热之中,为了那实际上价值不是很大的钢琴技巧和响当当的藤校名声,在没日没夜的遭受煎熬。 如果说,让女孩子在钢琴上多长进点,对于培养孩子的女性气质有好处,倒还是能够让人理解的话,那么,大量的家长,统一式的让自己的儿子们花大量的时间在钢琴技巧的娴熟上,就是很难让人理解的问题了。 华裔的男人为什么多数缺乏男子汉气概?下一代会不会越来越差?在我看来,答案好像是肯定的!罪人,就是他们的父母们! 孩子们在钢琴和学业上的一条道走到底,在这方面的“优秀”,到底证明的是我们华裔父母的优秀,还是我们的无能?! 很多人喜欢将华裔和犹太人相比,如果你只是相比对自己子女文化教育的重视,而忽视了他们生活方式的其它方面,那么,你永远也无法明白:为什么作为比犹太人还勤奋的华裔,自己的日子就是没有犹太人过的滋润呢?! 这里给你一个看上去很不起眼的案例。希望有人能够从这个案例中看出一点点的名堂来。类似的案例实在是太多了。如果你像普通的美国人那样生活,你将会发现很大一个非常不同的世界。你也将会从这个不同的世界里,获得更多的机会,于是乎,你也会因此而活的更为富有、美丽和开心。 靠节食,是无法美丽、富有和开心的。现在已经不再是农耕时代了。 下面这篇文章,是关于一家餐馆连锁店的业绩分析。 这家餐馆连锁店现在有大约1300家,每家平均下来的年销售额看来在200万美元的样子,净利润为25万左右。今天下跌23%,股价在310美元附近。即使是在目前的股价,公司也有高达100亿美元的市值,相当于每家餐馆的身价为770万美元的样子。 这就是公司拥有规模,并且因此而能够上市的价值所在:如果你只是拥有一家这样的餐馆,即使你的盈利能力超过了该公司的平均水平,你区区200万美元的销售和25万美元的利润,估计也只能够卖出75万美元的市场价码。这个数字。和770万美元的价格相比,实在是不知道该怎么个比法。 如果你分析一下星巴克的数字,也能够获得类似的结果:位于和我所拥有店在同样一个地段的星巴克,一年的销售额在160万美元。如果谁只是拥有这样一家店,我估计市值也不过100万,很难高到哪里去。但是,星巴克股东付出的价码,可是600万美元的样子了。 从这个例子,我很多时候在想:大家与其在那里津津乐道的谈论藤校什么的,还不如在做企业这一块下点功夫。当然,很多人会以刚刚上任的雅虎CEO做例子,来“证明”藤校的巨大经济价值和生活价值。对于这样的对比,你还是自己好好的考虑一番吧。 有时候,我看着大量的非常聪明和勤奋的华裔同胞,活的辛辛苦苦,为了那些为数看上去“很大”的薪水,在那里忍声吞气的活着,我觉得很可怜和可悲。依赖他人生活的日子,真的是不如自己潇潇洒洒过的开心。 我们为什么要一如既往的在那个学术领域钻牛角尖,而不在这个市场经济的大环境下,培养自己孩子在市场上的生活技能和技巧呢。 难吗?如果你都没有这个打算,当然会很难了。如果你有心,花点时间和金钱,深入美国社会,像美国普通人一样过日子,少去点中国店和中餐馆,开始去美容店将自己的老婆打扮漂亮店,多尝尝不同的西方料理,所花点时间在表面看来“浪费”时间的事情上,那么,你的日子过的,很可能就会很不同。 你可能会说,做生意很难,不是华裔的优势。实际上也不是。生活在美国的很多中国人都会做,也做的不错。你放眼看看四周那些生意兴隆的日本料理店,和为数虽然不多,倒是也做的不错的中餐馆,就知道我在说的是什么了。中餐馆生意不好做,是因为中国人自己在那里和自己竞争,搞价格战的结果!这也是中国人的可悲之处:只是擅长于价格战!华裔如此,在国内的企业也基本上都是如此!很少有人在质量、品牌和与众不同上下大功夫。说到底,还是急功近利的本性在作怪! 很多人自以为是,觉得做生意的“最大”好处,就是能够避税和节省税。你开口说这些,就说明你已经迂腐到了根深蒂固的地步了! 如果你没有利润,你又能够从哪里去节省! 这里的问题不是节省,也好像不是去获得利润。而是,很多人没有将眼光放在做大做强上。你得做出规模,才能与众不同!这,也是我这次出动所期望做到的一点。不管结果怎么样,至少,我开始向这个方向努力了:打品质、品牌和规模与档次。 我的第二家旗舰店将在下个月(八月份)看张,到时候我再给大家看看相关的图片,看看会是多么的富丽堂皇,多么的有档次。亚裔商家只会也只能做低端的历史,开始被一个个的有识之士在改写了。我们也很自豪的加入了这个改写历史与亚裔形象的阵营,虽然目前还没有成为大军。4000平方英尺的面积,内部装修和设备的造价,初步估计在80多万美元。位于非常繁忙的Franklin Park Mall (Toledo, Ohio)。我希望,有一天,自己正在打造的这家公司,也能够在美国上市。也同时希望,能够在自己漂亮的顾客群中,看到越来越多的华裔。我们的业务,已经远不是漂亮和美丽了。很多人一而再再而三的光顾,实实在在的是因为有利于健康——身的和心的! 能帮助你的痴迷犹太小提琴商 今年做了两件小事 凤姐的“洗脚妹”画面玷污了美国的美容业形象(附图) Chipotle Sees Slowdown in Customer Traffic in 2nd Quarter 7:00 AM ET 7/20/12 | Dow Jones By Annie Gasparro and Ben Fox Rubin Chipotle Mexican Grill Inc. (CMG) says its customer traffic growth has slowed recently, raising the possibility that some people are trading down to less pricey fast-food restaurants as a result of the uncertain economy. Still, Chipotle's profit rose 61% in the recent quarter. Chipotle--a leader in the fast-casual restaurant segment--has generated strong sales growth, restaurant margins and new unit development despite economic headwinds in recent years. Its customers proved resilient through the recession and have responded well to menu price increases in the recovery. But lately something is eating Chipotle, and the company doesn't quite know what. "We're seeing a slowdown. I mean there is no other way around it. We were humming along nicely in the first quarter. We were humming along nicely in April, and then we saw a slowdown," Chief Financial Officer Jack Hartung said on a conference call. While Chipotle's customer traffic is still increasing year-over-year, it isn't rising at the high rate of quarters past. He attributes the slowdown to the tough comparison over last year's growth, as well as a general decline in consumer spending and ramped up advertising by other restaurants. "It's possible that maybe that's causing people to visit other restaurants. But we just don't know," Mr. Hartung said. Shares of Chipotle tumbled 12% to $354.63 after market hours Thursday, as the chain's second-quarter revenue growth and sales at established restaurants fell below Wall Street analysts' expectations. Through the close, the stock was up 20% so far this year, but its shares have sagged since April, as concerns about decelerating sales took hold. In the second quarter, sales at established restaurants rose 8%, with much of the boost coming from menu-price increases implemented in the second half of last year. In the past, Chipotle has posted double-digit same-store sales growth. "It's a very fairly sudden trend, and it's still a trend that we're trying to figure out," Mr. Hartung said. So far, there's not specific restaurants or meal times that are struggling more than others. It's just a "general slowdown across the market, across the days and across the hours," he added. Looking to increase sales, the company is pushing to speed up its sometimes discouragingly long lines during the lunch and dinner rushes. It's also shifting to a more national marketing approach. But executives reiterated that the company won't stray from its steadfast strategy of a simple menu, resistance to couponing and focus on fresh, sustainable ingredients. "We're not about to change that formula because of a slowdown in monthly or quarterly comps," Mr. Hartung. "We are not going to do discounting...We are not going to rush out and come up with the next new menu item. If we find things that we can do to improve the dining experience of our customers, we will do those things, but in terms of short-term gimmicky things that other restaurants have done, I would not expect us to resort to those." In the latest period, Chipotle opened 55 restaurants, bring the total count to 1,316. Restaurant-level operating margin widened to 29.2% from 25.8%, even though costs for food, beverages and packaging rose 18%. Chipotle said margins improved primarily on higher average restaurant sales and lower marketing costs. Additionally, ongoing federal investigations into Chipotle allegedly hiring illegal immigrants may linger for years, the company has warned. Chipotle posted a quarterly profit of $81.7 million, or $2.56 a share, up from $50.7 million, or $1.59 a share, in the like period a year earlier. Revenue grew 21% to $690.9 million, continuing recent growth above 20%. Analysts surveyed by Thomson Reuters predicted earnings of $2.30 a share on revenue of $707 million. 能帮助你的痴迷犹太小提琴商 今年做了两件小事 凤姐的“洗脚妹”画面玷污了美国的美容业形象(附图) |