理想的股票投资对象标准

很多年前，刚刚参与股票投资时，对于什么样的股票值得投资，什么时候是最佳的投资时机，什么时候是到了该卖出的，这些最基本的问题，都毫无头绪。结果，想当然的胡乱购买一通，虽然痛快，但是，接下来的，多数时候，往往就自然而然的成为股市“比傻游戏”里面最后一批接刀子的傻瓜了。

随后，花了不少的时间来琢磨各种不同的投资策略，最终，自己喜欢的，还是“价值投资”的理念，也就是巴菲特的那一套：视投资股市和投资实业！视拥有部分股权等同于拥有全部股权！

在做了长时间的实业投资，并且效果还不错之后，还兴致勃勃的写了一本关于价值投资的书。从效果来看，还是帮助了一些人，也是一种价值实现吧。

在有了这些最基本的概念之后，再来寻找投资对象，就相对容易多了，心里也安稳不少。对于所投资对象，也不再像开始时那样，一旦有点下跌就担心，很多时候甚至是选择立马卖出，结果就是卖了就涨。而在“运气好”时，有一点上涨，也会担心，这家伙会不会很快掉头下跌，结果呢，你一卖出，那家伙就继续上升而且是更快更高。

这样的案例，我经历的实在是太多太多了。

身在股市而不在其中的人，所说所言，差别极大。对于我，如果你自己都不敢“以身试法”，你再好的理论和分析，也只能是“站着说话不腰疼”，价值有限。

这种涨也让人难受，跌也让人不安的心里状态，恐怕很多刚刚入门的投资者都有。

什么样的公司最值得你投资？你选择投资对象的标准是什么？什么样的标准最佳？

对于这样的问题，实际上是没有标准答案的。而且，对于不同的大势，你的选择所获得的结果很可能还差别极大。所以，当你做出了选择之后，有时候效果好，有时候效果不理想，很可能就是大势“难为”的结果。

在熊市时，人们是视黄金如粪土，而当股市狂热的时候，任何的下三滥都可以成为人们眼中价值连城的古董。所以，在股市狂热时赚钱不是本事，猴子都可以比专家做的更好。在熊市时赚钱，不仅需要智慧，还需要胆识。

下面给了你一个案例，我觉得不错，读读看看，你是不是有新的领悟。

如果你乐意交流，或者有什么疑问，你可以问出来，大家帮助你解答。

股市有风险，投资要谨慎。

Has Chipotle Mexican Grill, Inc. Become the Perfect Stock?

By THE MOTLEY FOOL in News

Published: February 21, 2013 at 9:42 am

Every investor would love to stumble upon the perfect stock. But will you ever really find a stock that provides everything you could possibly want?

One thing's for sure: You'll never discover truly great investments unless you actively look for them. Let's discuss the ideal qualities of a perfect stock and then decide whether Chipotle Mexican Grill, Inc. (NYSE:CMG) fits the bill.

The quest for perfection Stocks that look great based on one factor may prove horrible elsewhere, making due diligence a crucial part of your investing research. The best stocks excel in many different areas, including these important factors:

·        Growth. Expanding businesses show healthy revenue growth. While past growth is no guarantee that revenue will keep rising, it's certainly a better sign than a stagnant top line.

·        Margins. Higher sales mean nothing if a company can't produce profits from them. Strong margins ensure that company can turn revenue into profit.

·        Balance sheet. At debt-laden companies, banks and bondholders compete with shareholders for management's attention. Companies with strong balance sheets don't have to worry about the distraction of debt.

·        Moneymaking opportunities. Return on equity helps measure how well a company is finding opportunities to turn its resources into profitable business endeavors.

·        Valuation. You can't afford to pay too much for even the best companies. By using normalized figures, you can see how a stock's simple earnings multiple fits into a longer-term context.

·        Dividends. For tangible proof of profits, a check to shareholders every three months can't be beat. Companies with solid dividends and strong commitments to increasing payouts treat shareholders well.

With those factors in mind, let's take a closer look at Chipotle.

Source: S&P Capital IQ. Total score = number of passes.

Since we looked at Chipotle last year, the company has kept its 6-point score for the third year in a row. But the stock has fallen nearly 20% over the past year as Chipotle finally hit a roadblock in its lightning-fast growth.

Chipotle's troubles began last summer, when the company announced a slowdown in customer traffic and a drop in comparable sales growth below the key 10% figure. That trend has continued, and in its most recent quarterly results from earlier this month, Chipotle saw only 3.8% growth in same-store sales, well below its long-term trend.

With food inflation playing a role in squeezing margins, Chipotle and its peers are fighting harder than ever to emphasize their respective strengths. Yum! Brands, Inc. (NYSE:YUM) got an endorsement from David Einhorn, who argues that its Taco Bell unit is taking business away from Chipotle. At the same time, new playerChuy's Holdings Inc (NASDAQ:CHUY)is seeking to expand across the country, and although its focus is more on the casual-dining segment than on speedy food, its price points are fairly close to Chipotle's.

Still, Chipotle has tapped into one of the biggest trends among restaurants: lower-calorie offerings. As customers start to value food quality, Chipotle stands to gain from the increased traffic among those seeking healthier fare from their fast-casual food. Even though McDonald's Corporation (NYSE:MCD) andDenny's Corporation (NASDAQ:DENN) have offered low-calorie menus, they both still lack the perception of being health-conscious, and that should give Chipotle a big advantage over both companies.

For Chipotle to improve, it needs to restore investor confidence in its growth prospects. If its ShopHouse Asian Kitchen concept takes off, that could be the growth driver Chipotle needs to get closer to perfection.