(ZT) 全球君: 為大家帶來的神吐槽,是關於北美創業圈一對歡喜冤家的故事。 和北京上海深圳各成一派類似,美國的創業幫,也圍繞東海岸和西海岸聚集成兩大陣營;兩大陣營的核心,當然是西海岸的 硅谷 (Silicon Valley, 暱稱SV) 和東海岸 紐約 (暱稱大蘋果)。同樣是創業狗,硅谷的CEO和紐約的CEO,據說互相併不是那麼待見;甚至兩地的風投,風格也是迥異。 於是,全球君吐血召集北美記者站(感謝紐約,費城,三藩的志願供稿人和全體志願供稿人家屬 > <),為大家整理問答又嚴肅八卦了下面這個讓很多圈外人莫名其妙的問題:那就是
硅谷君 VS 紐約君: 你們為什麼互相看不慣?
First of all, it's how you dress 首先是衣着 每當有人在 Yahoo 和 Quora (知乎的祖爺爺) 上問,我帶着商業計劃書,要見投資人了,應該穿成什麼樣子的時候 紐約客的典型回答是: “Well, you don't have to wear business formal, but feel free to wear a suit, or business pants + button-down shirt" - A New York based VC "好吧,你一般不用穿的很正式,但如果想穿個西裝也沒人會笑你。你可以試試西褲+扣上的襯衫... ” - 某紐約風投 “It's New York. You can't afford to be sloppy. No one will take you seriously if you dress like Mark Zuckerberg - unless you ARE Mark Zuckergerg" - Celebrity Blogger “這裡是紐約喂!你不能邋邋遢遢的。沒人會理你的如果你穿的像Mark Zuckerberg (注: facebook 創始人&CEO) - 除非你就是Mark Zuckerberg” - 著名博主 來自硅谷的回答則是: "You get laughed at if you wear a suit around Silicon Valley" - Stanford MBA 你在硅谷穿個西裝走一圈試試...一定被人當2B笑死 - 斯坦福MBA “Truth is, as long as you're wearing pants, I don't really care what you wear" - A renowed VC in SV 只要你丫穿了褲子,我才不管你穿成啥樣!- 某著名硅谷VC
總結一下,紐約客覺得,穿的人模狗樣去見投資人似乎不會錯。而硅谷CEO,從神一樣的喬布斯開始,就是走居家風的,所以穿西裝在硅谷就是2B的象徵。
那互相看不慣是必然的。備受網友垂青的小札(Mark Zuckerberg), 曾經穿着Hoodie去紐約見投資人,引起了軒然大波。以至於有一張廣為流傳的新聞照片,就叫 “小札穿着Hoodie去敲鐘”。大家再次感受一下...
小札心聲如下圖所示:
Then, it's what you do 其次是行業 相比紐約的多元化,北美最經典的吐槽貼之一,莫過於硅谷的Tech一波流。在硅谷,無論做什麼的人,最後都會洗腦成做Tech的,一方面是因為整個硅谷的基因就是高科技,另外一方面實在是匱乏其他行業的創業氛圍。 "Success in NYC is less one dimensional than it is in Silicon Valley. You can be famous and successful in music, art, fashion, law, finance, and of-course in tech; whereas in SV, it's ALWAYS about tech" - A seasoned angel investor 在紐約,成功是更加多元化的,你可以在很多領域成功比如音樂,藝術,時尚,法律,金融,當然還有高科技。在硅谷.....還是專心搞高科技吧” - 一個資深天使投資人 那如果紐約客去了硅谷創業村會怎樣呢?
“A talented musician went west coast to promote his own album. He rented an apt in Silicon Valley. Six months later he came back to New York with no CD sold, and started to write his new song in JAVA" 一個富有才華的音樂家去西海岸推廣他的專輯,他在硅谷租了個房子.....六個月後他回到紐約,並沒有賣掉一張CD,然後開始用JAVA寫他的新歌 或者反過來..
“A google engineer visits his younger brother who's a Goldman investment banker in New York. After learning about his brother's newly founded hedge fund, he appears to be very surprised and says well, are you trying to figure out how to run a REAL start-up by trying this first?" 一個谷歌工程師去看他在紐約高盛做投行的弟弟。當他聽說弟弟年紀輕輕就辭職創辦了自己的對沖基金時,他表現的非常吃驚。他接着問:你是不是想先從熟悉的金融行業開始練手,以便將來可以真正的創業? (言下之意,不做Tech也能叫創業? LOL ) 對此,著名脫口秀藝術家,資深段子手,諷刺漫畫家 Sarah Cooper 直抒胸臆如下:
正因為硅谷的Tech文化如此徹底,以至於一直被紐約人民,冠以Tech nerd名號,嘲笑他們的日常生活。
比如,紐約人民票選出來最喜歡的,表現硅谷 Tech Nerd 的呆萌段子之一..
我聽說氧氣(Oxygen)和 鎂(MaGnesium )要出去約會了,我覺得這簡直就是 O M G (小編:好冷...)
Lastly, Ambition and Realisim 最後:野心和現實主義的互嘲 美國的政治氣候,在東海岸和西海岸也是很不同的。相比總體有些偏保守的東海岸,西海岸的自由化和反權威,也體現在了創業這件事兒上。 簡單而極端的說,西海岸受到自由化主義思潮影響,賣的是夢想,顛覆,改寫行業規則,改變人類歷史... 東海岸賣的是現金流預測,現金流預測,現金流預測。 所以硅谷和紐約的VC和創始人,自然也就各花入各眼了。
先看一個知名風投合伙人的點評(應本人要求匿名) "West coast founders are typically bigger dreamers, very often at the expense of a solid, grounded, viable monetization plan"
“西海岸的創業者常常是夢想家 - 夢想是如此的大,以至於他們在勾勒這樣的願景時常常犧牲了對變現能力的思考時間” 他繼續評論到: "For the NYC founders I have met, nearly all of them have a viable business strategy involving them making money from day one. Not a lot of money. But Something." 我見過的紐約的創業者,通常伴隨着商業計劃書,有一個從第一天開始就準備賺錢的計劃 - 不一定是很多錢,但是總有一些法子!(養自己)
所以,可以想象,當硅谷和紐約的創業者和投資人,錯位碰撞的時候,有意思的事情就會發生!
請看以下來自紐約某名校畢業的MBA的神吐槽: "A Columbia MBA and a Stanford MBA meet at a VC-backed business plan competition in SV. The Columbia MBA passionately presents a 150 page plan including prototype design, business model, competition, monetization plan, even a DCF. He gets lukewarm feedbacks from judge." “一個哥大MBA 和 一個斯坦福MBA 在硅谷的一個創業大賽相遇。哥大MBA先講。他激情四射的講了150頁,從原型,商業模式,競爭形態,變現能力說了個透,但評委反應平平”
The Stanford MBA gets on the podium, lowers his voice level to that of a whisper and says - "I'll revolutionalize what he said" . He won.“ “斯坦福MBA來到話筒前,壓低嗓門,用幾乎竊竊私語的音量說:我會徹底顛覆他說的一切 。 他立即贏得了比賽。”
請看以下另一個該大學MBA的神吐槽:
A Stanford MBA started his own firm in Silicon Valley and hired a Columbia MBA as CFO. One day he looks outside of his window to the parking lot and suddenly gets excited" 一個斯坦福MBA在硅谷創業做了CEO,並聘請了一個哥倫比亞大學MBA做CFO。有一天,CEO看着窗外的停車位,突然就興奮了起來
He calls his CFO in and tells him about this new APP that the company can develop to revolutionalize parking for 2 hours." 他激動把他的CFO拉進來,開始描述如何開發一個新的APP,來徹底顛覆停車這件事...他足足講了兩個小時.
Finally he asks his CFO, pointing to the parking lot "So there - you see what I see?". The CFO hesitates, gazing at same the parking lot and finally says "well John, I think you car just got stolen..." 最後,他激動的指着停車位,問CFO - 那你看到這宏圖偉業了嗎?CFO 有點遲疑的回答道,“好吧John,我想你的車剛被偷了..."
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