(ZT) 全球君: 为大家带来的神吐槽,是关于北美创业圈一对欢喜冤家的故事。 和北京上海深圳各成一派类似,美国的创业帮,也围绕东海岸和西海岸聚集成两大阵营;两大阵营的核心,当然是西海岸的 硅谷 (Silicon Valley, 昵称SV) 和东海岸 纽约 (昵称大苹果)。同样是创业狗,硅谷的CEO和纽约的CEO,据说互相并不是那么待见;甚至两地的风投,风格也是迥异。 于是,全球君吐血召集北美记者站(感谢纽约,费城,三藩的志愿供稿人和全体志愿供稿人家属 > <),为大家整理问答又严肃八卦了下面这个让很多圈外人莫名其妙的问题:那就是
硅谷君 VS 纽约君: 你们为什么互相看不惯?
First of all, it's how you dress 首先是衣着 每当有人在 Yahoo 和 Quora (知乎的祖爷爷) 上问,我带着商业计划书,要见投资人了,应该穿成什么样子的时候 纽约客的典型回答是: “Well, you don't have to wear business formal, but feel free to wear a suit, or business pants + button-down shirt" - A New York based VC "好吧,你一般不用穿的很正式,但如果想穿个西装也没人会笑你。你可以试试西裤+扣上的衬衫... ” - 某纽约风投 “It's New York. You can't afford to be sloppy. No one will take you seriously if you dress like Mark Zuckerberg - unless you ARE Mark Zuckergerg" - Celebrity Blogger “这里是纽约喂!你不能邋邋遢遢的。没人会理你的如果你穿的像Mark Zuckerberg (注: facebook 创始人&CEO) - 除非你就是Mark Zuckerberg” - 著名博主 来自硅谷的回答则是: "You get laughed at if you wear a suit around Silicon Valley" - Stanford MBA 你在硅谷穿个西装走一圈试试...一定被人当2B笑死 - 斯坦福MBA “Truth is, as long as you're wearing pants, I don't really care what you wear" - A renowed VC in SV 只要你丫穿了裤子,我才不管你穿成啥样!- 某著名硅谷VC
总结一下,纽约客觉得,穿的人模狗样去见投资人似乎不会错。而硅谷CEO,从神一样的乔布斯开始,就是走居家风的,所以穿西装在硅谷就是2B的象征。
那互相看不惯是必然的。备受网友垂青的小札(Mark Zuckerberg), 曾经穿着Hoodie去纽约见投资人,引起了轩然大波。以至于有一张广为流传的新闻照片,就叫 “小札穿着Hoodie去敲钟”。大家再次感受一下...
小札心声如下图所示:
Then, it's what you do 其次是行业 相比纽约的多元化,北美最经典的吐槽贴之一,莫过于硅谷的Tech一波流。在硅谷,无论做什么的人,最后都会洗脑成做Tech的,一方面是因为整个硅谷的基因就是高科技,另外一方面实在是匮乏其他行业的创业氛围。 "Success in NYC is less one dimensional than it is in Silicon Valley. You can be famous and successful in music, art, fashion, law, finance, and of-course in tech; whereas in SV, it's ALWAYS about tech" - A seasoned angel investor 在纽约,成功是更加多元化的,你可以在很多领域成功比如音乐,艺术,时尚,法律,金融,当然还有高科技。在硅谷.....还是专心搞高科技吧” - 一个资深天使投资人 那如果纽约客去了硅谷创业村会怎样呢?
“A talented musician went west coast to promote his own album. He rented an apt in Silicon Valley. Six months later he came back to New York with no CD sold, and started to write his new song in JAVA" 一个富有才华的音乐家去西海岸推广他的专辑,他在硅谷租了个房子.....六个月后他回到纽约,并没有卖掉一张CD,然后开始用JAVA写他的新歌 或者反过来..
“A google engineer visits his younger brother who's a Goldman investment banker in New York. After learning about his brother's newly founded hedge fund, he appears to be very surprised and says well, are you trying to figure out how to run a REAL start-up by trying this first?" 一个谷歌工程师去看他在纽约高盛做投行的弟弟。当他听说弟弟年纪轻轻就辞职创办了自己的对冲基金时,他表现的非常吃惊。他接着问:你是不是想先从熟悉的金融行业开始练手,以便将来可以真正的创业? (言下之意,不做Tech也能叫创业? LOL ) 对此,著名脱口秀艺术家,资深段子手,讽刺漫画家 Sarah Cooper 直抒胸臆如下:
正因为硅谷的Tech文化如此彻底,以至于一直被纽约人民,冠以Tech nerd名号,嘲笑他们的日常生活。
比如,纽约人民票选出来最喜欢的,表现硅谷 Tech Nerd 的呆萌段子之一..
我听说氧气(Oxygen)和 镁(MaGnesium )要出去约会了,我觉得这简直就是 O M G (小编:好冷...)
Lastly, Ambition and Realisim 最后:野心和现实主义的互嘲 美国的政治气候,在东海岸和西海岸也是很不同的。相比总体有些偏保守的东海岸,西海岸的自由化和反权威,也体现在了创业这件事儿上。 简单而极端的说,西海岸受到自由化主义思潮影响,卖的是梦想,颠覆,改写行业规则,改变人类历史... 东海岸卖的是现金流预测,现金流预测,现金流预测。 所以硅谷和纽约的VC和创始人,自然也就各花入各眼了。
先看一个知名风投合伙人的点评(应本人要求匿名) "West coast founders are typically bigger dreamers, very often at the expense of a solid, grounded, viable monetization plan"
“西海岸的创业者常常是梦想家 - 梦想是如此的大,以至于他们在勾勒这样的愿景时常常牺牲了对变现能力的思考时间” 他继续评论到: "For the NYC founders I have met, nearly all of them have a viable business strategy involving them making money from day one. Not a lot of money. But Something." 我见过的纽约的创业者,通常伴随着商业计划书,有一个从第一天开始就准备赚钱的计划 - 不一定是很多钱,但是总有一些法子!(养自己)
所以,可以想象,当硅谷和纽约的创业者和投资人,错位碰撞的时候,有意思的事情就会发生!
请看以下来自纽约某名校毕业的MBA的神吐槽: "A Columbia MBA and a Stanford MBA meet at a VC-backed business plan competition in SV. The Columbia MBA passionately presents a 150 page plan including prototype design, business model, competition, monetization plan, even a DCF. He gets lukewarm feedbacks from judge." “一个哥大MBA 和 一个斯坦福MBA 在硅谷的一个创业大赛相遇。哥大MBA先讲。他激情四射的讲了150页,从原型,商业模式,竞争形态,变现能力说了个透,但评委反应平平”
The Stanford MBA gets on the podium, lowers his voice level to that of a whisper and says - "I'll revolutionalize what he said" . He won.“ “斯坦福MBA来到话筒前,压低嗓门,用几乎窃窃私语的音量说:我会彻底颠覆他说的一切 。 他立即赢得了比赛。”
请看以下另一个该大学MBA的神吐槽:
A Stanford MBA started his own firm in Silicon Valley and hired a Columbia MBA as CFO. One day he looks outside of his window to the parking lot and suddenly gets excited" 一个斯坦福MBA在硅谷创业做了CEO,并聘请了一个哥伦比亚大学MBA做CFO。有一天,CEO看着窗外的停车位,突然就兴奋了起来
He calls his CFO in and tells him about this new APP that the company can develop to revolutionalize parking for 2 hours." 他激动把他的CFO拉进来,开始描述如何开发一个新的APP,来彻底颠覆停车这件事...他足足讲了两个小时.
Finally he asks his CFO, pointing to the parking lot "So there - you see what I see?". The CFO hesitates, gazing at same the parking lot and finally says "well John, I think you car just got stolen..." 最后,他激动的指着停车位,问CFO - 那你看到这宏图伟业了吗?CFO 有点迟疑的回答道,“好吧John,我想你的车刚被偷了..."
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