(有点不熟悉了吗?)
回了趟农村老家,被墙上刷的广告彻底征服。。老胡旅游 最近两年,伴随着中国农村市场被越来越多的厂商所重视,针对农村市场的营销也愈演愈烈。而刷墙作为执行成本最低,渗透效果最佳的营销方式成为了不少厂商的首选。
今天就带大家看看那些农村刷墙的神文案,真是狂拽炫酷吊炸天!所谓接地气的好广告,就该这样简单粗暴:
普通常见的刷墙广告是这样的:
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(还是农村的生活好啊,多少年没见过几分钱的商品了。。)
情感牌这样打的:
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(房产的价值体现得淋漓尽致!)
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(空调决定性生活)
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(乡村爱情故事……)
汽车广告就是这么直白:
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(很恶俗,但或许击中不少男士的心)
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(装逼不分城乡!)
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(这是歧视女司机呀)
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(高大上的汽车广告到了这里必须转换风格)
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(这个点抓得准!)
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(矿主,路虎……你还等啥?!)
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(显然比“性价比高”这句话直观100倍!)
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(让“一朝扬眉吐气”的客户得到最大化心理满足。)
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(城里人表示不服。。)
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(显然这个车找到了自己的目标群体)
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(简单粗暴的强刺激~~)
娱乐节目广告也“横行乡里”:
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(凤凰传奇,不愧是“农业重金属”!)
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(《我是歌手》也刷墙,唱歌果然在农村广阔天地大有作为!)
而看似先锋的互联网公司也在农村拼杀刷墙:
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(多么熟悉的话语,充满乡土气息~~)
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(简单直接不废话!)
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(竟然还能防家暴!)
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(苹果也进乡村哦!高大上的数码产品已不是城里人的专利。)
最后,看看一个在农村耕耘多年的公司——中国邮政是怎么在农村打广告的:
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很乡土,很痛点!跟中国邮政比起来,互联网公司的刷墙动作好像还差得远
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